Hi! I’m Bárbara, a Product Strategist blending Behavioral Design and Growth to build products that stick and scale.

Hi! I’m Bárbara, a Product Strategist blending Behavioral Design and Growth to build products that stick and scale.

With 7+ years of experience, I apply behavioral psychology to drive product adoption, working end-to-end across discovery, user research, and design. I thrive in diverse, cross-functional teams, whether in early-stage startups or large-scale products.

I untangle complex problems,
lead with empathy, and ✴︎ design intuitive product experiences for ✺︎ millions of people and growing businesses ✧

Located in the 🇩🇴 DR

About

About

I'm a behavioral and growth-minded Product Designer based in the Dominican Republic. I thrive on challenges, love turning insights into action, and value diverse cultural perspectives. I’m passionate about user behavior, systems thinking, and yes… also word games, DnD, and the perfect espresso shot.


When I’m not designing, you’ll likely find me pretending i'm cheff for my friends and colleagues, or building home-brewed coffee rituals that rival my favorite cafés.


I've helped startups across the Dominican Republic, Mexico, Puerto Rico, and the U.S. transform ideas into usable, impactful products, always with a strategic and collaborative mindset.


Currently, I’m co-building Llovió, a SaaS platform helping entrepreneurs sell, get paid, and automate their online operations in LATAM, while learning, experimenting, and applying behavioral insights to drive meaningful user actions.


Why bring me onto your team?

🌟 I adapt to any scenario, but I’m not a master of none. ;)

🎉 I care about my teammates and enjoy bringing some fun to them.

🗣️💬 I communicate openly and value assertiveness and careful choice of words.
💃🏻 I come from the entrepreneurial world — I'm flexible, practical, and take full ownership.

🔄 I embrace mistakes and know how to learn from them with a problem-solving approach.

🤝 I believe in continuous collaboration and finding ways to add value to the team. :)

🧩 I’m comfortable exploring different tasks and tackling complex challenges.
🔍 I propose, question, and build.